Squatty Potty Net Worth: What is Squatty Potty in Shark Tank?
The Squatty Potty, invented by Judy and Bobby Edwards, is a stool that allows users to squat by fitting under a toilet. It is thought that this posture promotes more efficient defecation.
How Did Squatty Potty Start?
An individual’s requirement inspired the idea for Squatty Potty. Judy Edwards and her husband started selling Squatty Potty stools online after Judy’s troubles with constipation inspired them to create the first model in their garage.
The 2014 appearance on “Shark Tank” caused Squatty Potty’s sales to skyrocket. The show’s visibility and Lori Greiner’s $350,000 investment for a 10% interest propelled the product to the forefront.
Squatty Potty In Shark Tank
The couple, Bobby and Judy, appeared on Shark Tank in 2014 and pitched a 5% stake in their business for $350,000. They demonstrated how the sitting position of the traditional toilet exacerbates gastrointestinal problems. They hoped to use the funds to apply to the FDA for medical device approval for the product.
Their product was backed by multiple studies that proved its benefits. If you suffer from hemorrhoids or constipation, squatting may assist you go out more easily. According to reports, 158,000 viewers went to their website after viewing the show because of these assertions.
It caught the Sharks off guard when they heard about the product’s sales in the first few years. To Kevin O’Leary’s amusement, this is the first bad investment that he finds appealing. This resulted in numerous bids, but the one that Lori Greiner received—$350,000 for 10%—won out in the end.
Squatty Potty’s Origins
Bobby worked as a builder and an architect. The stool he designed allows the user to sit in a squat-like position on the toilet by elevating their feet and knees, thanks to his ingenuity.
Following this, the Edwards distributed the same stools to friends and relatives, who similarly experienced an immediate improvement in their condition. They made the decision to turn Squatty Potty into a family business at this point.
They ran their business out of their garage. After purchasing a plethora of materials online, Bobby launched their stool sales platform. Their first-year earnings were $1 million, their second-year earnings were $2.2 million, and their first-half 2014 earnings were $2.7 million, all because to this.
Squatty Potty’s Net Worth
The projected yearly income for Squatty Potty in 2024 is $12 million, leading to a net value of approximately $60 million. In 2021, Aterian, Inc. paid around $31.1 million to acquire the firm.